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Five lessons in effective networking

The article under study was published at the website managementtoday.com dated on the 3rd of June 2016. The article is headline "Five lessons in effective networking". Unfortunately, the author's name is not mentioned in the publication.

The article refers to the field of .... . The key-note of the article that nonetheless, despite the rise in online communications, taking the time to meet and greet people is part and parcel of modern business, so that MT Staff scoured the archive in search of these gems of networking wisdom.

At the beginning of the article the author says that you need to talk to everyone and anyone. You never know who that person may know. That doesn't just apply to work scenarios. Be yourself. Don’t fight against your naturally loveable disposition.

After that the author says that you should not network by holding out your business card at an event and asking "and what do you do?". Our professional and personal lives are becoming so blended that to offer your day job as the definition of who you are is no longer accurate enough. So don't just talk business. Make mental notes during conversation with your new contact that give you a pretext to follow up. If they're about to go on holiday to Marrakech, send them details of that fabulous restaurant you know there. Invite them to an event you think they'll be interested in. So always follow up.

In the closing paragraph the author says that networking is not one of those things you can dip in and out of. You’ve got to invest in the relationships and be helpful. It’s not just expecting something from the people you meet.

The author is balancing arguments. On the one hand, some people really enjoy networking. On the other hand for others the prospect of making small talk with a room full of strangers.

I find this article to be informative, because it's important to know how right to communicate on the network.

The author is right saying that online communications are taking a lot of time.