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Search Engine Optimization (SEO) is the process of improving a website's visibility on search engine results pages (SERPs). It involves optimizing content, keywords, and technical aspects like site speed, mobile responsiveness, and secure coding. SEO is divided into on-page (content, tags, and meta descriptions) and off-page (backlinks and social signals) strategies. Effective SEO enhances organic traffic, brand awareness, and user experience, making it a critical component of digital marketing. See detail at https://webesko.com/